Intentional Influence

BusinessWeek featured a nic article about the idea of "influence" as it relates to leadership. My favorite part:

"Many leaders think influence consists of little more than talking people into doing things. It's no wonder most influence efforts start with PowerPoint presentations. But profound, persistent, and overwhelming problems demand more than verbal persuasion. Anyone who's ever tried to talk a smoker into quitting knows there's a lot more to behavior change than words.

Leaders make the same mistake when they publish platitudes in the form of Mission and Values statements, give a few speeches on why these values are crucial, and then assume their job is done."

Here is a link to the article.