The next time you fly, take notice of the passengers when the flight crew is doing its usual safety talk. Most of them won't pay a bit of attention. They will continue reading their paper, talking to their neighbor, sleeping, etc. That's because the message never changes and is always conveyed in the same way. It becomes nothing more than background noise right before takeoff.
As leaders, when we communicate, we face the same problem. We may have a really compelling vision or idea, but how it is conveyed makes a difference.
The video below of a Southwest Airlines flight attendant serves as a great example of how we can get people engaged in our messages if we are willing to mix up the delivery. This can be applied to how we conduct meetings as well. If we surprise others with a new approach, we are likely to get and keep their attention.
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